The Story
We built this because we saw personal injury firms paying $800 per month for intake tools that solve problems larger firms have—not the actual problems small and mid-sized PI practices face.
The legal technology market has long served enterprise firms with complex, expensive platforms. Solo and small personal injury attorneys—who handle a significant portion of intake work in the $50 billion PI industry—have been left with either overpriced enterprise tools or underpowered generic forms.
Our approach is specific. Rather than building for every jurisdiction, every practice area, and every workflow, we focus primarily on personal injury intake: the first point of contact where a firm either converts a lead or loses it.
This specificity allows us to price accessibly. It allows us to ship faster. And it means the output is designed for PI workflows rather than adapted from a general-purpose tool.
The operator behind this tool brings AI and LLM tooling experience—not legal credentials. This reflects a deliberate architectural choice: we generate intake forms, not jurisdiction-specific legal advice. Intake form generators have established precedent in the market (LegalZoom, Rocket Lawyer), operating under clear disclaimers that the output is not legal advice and does not create an attorney-client relationship.
We stay in our lane: intake form generation for personal injury practices, with the appropriate professional responsibility disclaimers.